Marriage, as a fundamental social institution, has indeed experienced a profound shift in its outlook, moving from a predominantly 'ritualistic' and sacred union to one increasingly influenced by 'commercial' considerations. Traditionally, marriage was viewed as a sacred bond, often arranged by families, emphasizing religious ceremonies, social obligations, family honor, procreation, and the perpetuation of lineage. While dowry or bride price existed, it was often seen as a transfer of assets or a symbolic gift, not the primary driver of the union. The focus was on social stability and fulfilling dharma.

The radical transformation towards a 'commercial' outlook implies an increased emphasis on material aspects, financial security, and transactional elements within marriage. This is evident in escalating dowry demands, the focus on a partner's income and assets, and the lavishness of wedding ceremonies themselves.

Several factors contribute to this change:

1. Economic Liberalization and Consumerism: The rise of a globalized, consumerist culture has instilled a desire for material possessions and a higher standard of living. Marriage is increasingly viewed as a means to achieve or maintain this lifestyle, leading families to prioritize financial stability and wealth in prospective partners.
2. Escalation of Dowry Demands: Despite being illegal, the dowry system has mutated and intensified. It has become a significant financial burden and often a non-negotiable condition for marriage, directly linked to the groom's education, earning potential, and social status. This transforms marriage into a transaction where the bride's family 'pays' for the groom's perceived value.
3. Status Symbol and Social Prestige: Lavish weddings, expensive gifts, and high dowry demands have become markers of social status and prestige for both families involved. The wedding itself is often an extravagant display of wealth, reflecting a commercialized approach to a social event.
4. Changing Social Values and Individualism: The decline of traditional community ties and the rise of individualism mean that personal financial security and comfort often take precedence over collective family honor or religious duty. Individuals and families seek partners who can contribute significantly to their economic well-being.
5. Media Influence and Globalization: Exposure to global media and Western lifestyles often portrays marriage with an emphasis on material comfort and grand celebrations, further fueling aspirations for financially secure matches and elaborate weddings.
6. Inflation and Cost of Living: Economic pressures and the rising cost of living make financial stability a paramount concern. Families seek matches that can provide a secure future, making economic considerations central to the marriage decision.

In essence, while the ritualistic elements persist, the underlying motivations and expectations surrounding marriage have shifted. It is increasingly seen through a pragmatic, economic lens, where financial considerations, material gains, and status symbols play a dominant role, transforming it from a purely sacred union into one with significant commercial undertones.